OPENAI · 2026-11-03 09:33 UTC

Heimstaden is changing residential real estate management with AI

Heimstaden, a European residential real estate operator, chose OpenAI in June 2025 to accelerate AI adoption across its property management operations. The company is using AI to streamline the letting process, including pricing recommendations, image staging, and market feedback, reducing virtual staging costs from €50 to €0.10 per image in the Netherlands. Heimstaden's AI strategy focuses on three pillars: empowering employees with tools and training, establishing a central transformation office with AI champions, and preparing property management systems and data for AI integration.

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