OPENAI · 2026-11-12 20:01 UTC

How Amplitude ships product improvements in 1–2 days with OpenAI

Amplitude's proactive product agent Wave turns product data, session replays, customer feedback, and code into implementation plans that teams can send to coding agents, including Codex, and then measures impact. Amplitude estimates Wave can ship product improvements in 1–2 days, down from roughly a month, and says Wave is about 80% powered by OpenAI models. In a homepage test, personalized suggestion cards produced a 160% lift in messages sent through the cards relative to control after one day.

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