OPENAI · 2026-11-11 18:41 UTC

JioStar's chief architect on AI discovery at 500M-user scale

JioStar, which serves more than 500 million consumers and has supported up to 72.5 million concurrent live-sports viewers, built a conversational video and cricket-stat discovery assistant into JioHotstar using the OpenAI API. The assistant lets viewers speak naturally to find movies, shows, historical highlights, live-match moments, or cricket statistics, across more than 15 languages, built in about eight weeks. The article says over 60% of users use voice rather than text, and that the team framed the design as a tradeoff among accuracy, latency, and cost.

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