BLOOMBERG · 2026-10-30 10:03 UTC

Kalshi, Polymarket Piled On Media Deals Ahead of the Midterms

Major news organizations including CNN, CBS News, Dow Jones, and CNBC have partnered with prediction-market operators Kalshi and Polymarket to incorporate election forecasts into their coverage ahead of the midterms. Prediction markets have attracted around $1.5 billion in trading volume across Kalshi and Polymarket, providing new revenue for media companies facing declining traditional advertising. Media critics and academics question whether these partnerships could compromise journalistic objectivity, while some networks including Fox and CNN say they will exclude prediction odds from…

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