CHAINWIRE · 2026-11-12 10:44 UTC

LBank Is Taking Crypto Exchange Marketing Beyond Trading by Letting Gen Z Shape Its Brand

LBank's Bullet Comment sticker campaign invites users to design stickers that can appear alongside scrolling comments on its trading pages, with selected participants sharing a 200 USDT reward pool. The exchange has run related activations, including a Halloween epitaph-themed Bullet Comment event, a Pudgy Penguins campaign with $5,000 and $50,000 reward pools, and a gold-themed challenge ahead of the US nonfarm payrolls report with a gram of gold and a GTA 6 copy as prizes. The article cites Coinbase/Ipsos research finding 45% of young US investors hold crypto versus 18% of older investors,…

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