BUSINESSWIRE · 2026-11-11 14:00 UTC

NMI Research Finds Crypto Could be Heading for the 2026 Holiday Checkout, but Trust is the Deciding Factor

NMI survey: 34% of U.S. consumers say they are likely to use crypto for holiday shopping if offered at checkout, and 33% likely at a known retailer within 12 months. 52% would be more willing to pay with crypto given clear protections when something goes wrong; 62% want the exact U.S. dollar cost including fees shown first. 49% of Gen Z say they would choose a retailer that accepts crypto, versus 9% of Baby Boomers; 30% say they would be more likely to pick a crypto-accepting retailer selling the same product at the same price, while 26% say less likely.

Loading the story on Tree News…