THE BLOCK · 2026-11-12 18:04 UTC

NYDFS sets fresh advertising standards for crypto firms

NYDFS issued guidance requiring crypto firms to set up policies and procedures governing advertising and marketing, including measures to prevent false or misleading content, by May 10, 2027. The guidance says virtual currency advertising must not be deceptive, must avoid exaggerated claims, and must not advertise no trading fees while omitting other costs. Firms must also disclose whether people giving testimonials were compensated, and maintain a governance and review structure with clear roles for advertising.

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