BLOOMBERG · 2026-11-14 12:32 UTC

Polymarket, Kalshi Prediction Markets Might Just Save Live TV

Kalshi's culture-market trading on cultural events has grown nearly 20-fold in two years, reaching about $813 million as of September 2026. Part of the volume comes from events like Taylor Swift's wedding and the next James Bond casting, and from reality shows such as Love Island, Dancing with the Stars and Survivor. Producers and media scholars say unregulated entertainment markets could grow large enough to push productions toward more live broadcasts and tighter set security.

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