DECRYPT · 2026-10-26 15:00 UTC

'Privacy Horror’: Researcher Uncovers Extent of Samsung Smart TV User Tracking

Researcher reverse-engineered Samsung smart TV firmware and found tracking features including always-on microphone, automatic content recognition, geo-positioning, and targeted ads service. Samsung openly advertises some features like Pet Care and Family Care tools that listen for sounds, though cybersecurity experts note most monitoring is disclosed in privacy policies that users don't read. Cybersecurity experts warn this may be the start of more similar findings as AI-assisted reverse engineering becomes easier, but say the underlying data collection practices are not new.

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