SQD · 2026-11-02 13:30 UTC

What Happens When AI Mediates the Purchase Journey

Nearly 3 in 4 shoppers use AI in their shopping journey, with third-party AI platforms like ChatGPT now mediating purchase decisions before customers reach brand websites. Brands have lost direct control over initial consumer decision-making; AI systems compare products, generate recommendations, and often close sales before shoppers visit owned channels. The shift from search to conversational to agentic commerce means brands must prioritize catalog data integrity, as outdated or poorly structured product information leads to invisibility in AI-generated results.

Loading the story on Tree News…