TIMES OF INDIA · 2026-11-12 17:53 UTC

When AI turns marketing mantra

Punjab Agricultural University's School of Business Studies held an expert session titled "Mastering the Future: Practical Use of AI Tools in Digital Marketing" for management students. Experts demonstrated AI tools for content creation, digital branding, social media management, audience engagement and marketing strategy, using real-world examples. Komal Chopra Lekhi stressed AI literacy for students, while Dr Ramandeep Singh, the school's director, said such sessions give students industry exposure.

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