BLOOMBERG · 2026-11-09 10:16 UTC

Will Kalshi and Polymarket Change How Realty TV Gets Made?

Kalshi's entertainment trading volume reached $813 million by Sept. 25, up from about $300 million in all of 2025 and $43 million in 2024, according to the company. Kalshi and Polymarket have advertised dozens of markets on Love Island USA contestant eliminations, challenges and the winner, which drew Peacock's most-viewed original series with nearly 19 billion minutes streamed this summer. Only about a quarter of Kalshi users are women, though the share of women on the platform has risen 60% since 2025, per the company, and the article says reality TV's unscripted, competitive format suits…

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